Filming a job site in the Veveyse: what works and what not to show
Three moments worth filming, two settings that change everything, and the list of what should never be published from a job site. For busy tradespeople.
A job site is the strongest content a tradesperson has, and it costs nothing but the reflex of filming. Three moments matter: the state before starting, one precise gesture during the work, and the finished result. Everything else is a bonus.
In the Veveyse, most companies never film anything, for a simple reason: on a site you are working, not making content. So the aim here is not to turn you into a videographer — it is to make three reflexes automatic.
The three moments
Before. Thirty seconds, phone held level, filmed the day you arrive. Nobody ever thinks of it, and it is the shot that makes the “after” worth something. Without it, the finished result looks like any other finished result.
During. One precise gesture, filmed close, for fifteen seconds. A cut, a weld, a joint, a tile going down. This is the shot that works best on TikTok and that people watch to the end without knowing why.
After. The same framing as the “before”, from the same spot. That is the whole trick: if the two shots do not match, the comparison falls flat.
Two settings that change everything
Film in landscape for the website, vertical for social media — and if you only do one, do vertical. And wipe the lens: a phone that has spent the morning in a work trouser pocket films through a film of dust.
What never to publish
- The customer’s address, or anything identifying the house — a number plate, a nameplate, a letterbox.
- Another company’s prices or quote, even in the background of a shot.
- A safety failure: no helmet, an unsecured ladder, a missing guardrail. Filming it publishes it.
- A defect being repaired, unless the customer has agreed. It is often their neighbour’s job, and word travels fast in a village.
If you never find the time, someone can come and film for you — that is what our video production in Châtel-Saint-Denis is for.
Ask for permission, once
You need the client’s agreement before publishing, not before filming. One sentence in the quote settles it for good: “photos and video of the work may be used for our communication, without any address or identifying detail.” Almost nobody says no when it is asked up front.