LetiLibre

LetiLibre supports people looking to find their balance again. Behind the name is a life coach with a gentle, human approach — rooted in nature and focused on what really matters. The brand had to reflect exactly that: serene, sincere, and strong enough to inspire trust at first glance.

We reworked the whole identity, from the visual platform to every communication touchpoint. The logotype plays on softness and breathing space; the palette draws on natural tones — earth, foliage, light — to convey calm and authenticity. The typography, grounded yet warm, carries a message that reassures without ever overdoing it.