Strategy and editorial calendar
Before posting, you need to know what to say, to whom and why. We set the clear line that gives every post a purpose.
Most stagnating accounts share the same problem: they post without a thread. An editorial strategy is what replaces "we post something when we think of it" with a clear line — defined themes, a recognisable tone and a calendar that lasts over time.
Kaury Studio builds this foundation with you, from Vevey. We analyse your market and audience, define your content pillars and tone of voice, then plan posts in advance. The result: every post serves a purpose, and you always know where you are heading.
What it includes
Content pillars
Three to five core themes that structure your posts and avoid posting for the sake of it.
Tone of voice
A clear, consistent personality, recognisable from one post to the next, aligned with your brand.
Editorial calendar
A publishing plan prepared in advance: no more blank-page stress, no more gaps in the feed.
Goals and benchmarks
Concrete goals and indicators to know whether the strategy is working, and adjust it when needed.
Why start with strategy
Producing content without a strategy is like driving with no destination: you move, but you get nowhere. Strategy is what ensures that after three months you have built something, rather than just filled a feed.
It is also what makes everything else simpler and faster: once the line is set, creating and publishing becomes smooth. It is the foundation our entire social media support relies on.
Frequently asked questions
Is strategy a separate service?
It is included from the start in our social media support. We can also deliver it on its own, as a reference document, if you then handle publishing in-house.
How long does it take to define a strategy?
Usually one to two weeks between the initial audit and approval of the line. We then keep it alive and evolving, month after month.
Can I keep a say on the topics?
Of course. The strategy is built with you and the calendar is submitted to you each month: you approve, add or remove whatever you want.
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Got a project in mind?
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