Auberge du Vent-Blanc
Some businesses have no photographs. Not bad ones — none. An inn at the top of a mountain road, whose only pictures belong to the guests who took them. The usual answer is a stock photo of a fondue. We drew the view instead.
The panorama carries the page
What people come up for is the view, so the view is the main visual: an engraved horizon line naming what you see from the terrace — the Dent de Jaman, the Rochers-de-Naye, the gap onto the lake. It is a drawing, so it costs nothing to load, it never looks like anyone else's site, and it says something a photo cannot: the names.
Made to answer, not to impress
A mountain inn gets asked the same eight questions on the phone all day. They are all on the page, answered in full sentences: the hours, the closing day, the dish of the day and its price, whether dogs are welcome, whether there is parking, whether the four rooms upstairs can be booked.
A colour scheme borrowed from signposts
Slate for the roofs, copper for the hiking signposts, topographic map paper for the background. No photography anywhere — the whole identity is drawn.
