Institut Verveine
Kobido. Gua Sha. Bio-aesthetics. A beauty studio sells treatments whose names mean nothing to the person who needs them most — the one who has never dared book. So the page spends its words on explaining rather than on adjectives.
Every treatment has a price, a length and a reason
Six families of care, each with what it does, how long it lasts and what it costs. No "on request", no downloadable PDF price list. Someone deciding whether to spend 130 francs on a Japanese facial massage needs to know what the hour contains before they pick up the phone.
The colours come from the room, not from a palette generator
Deep green, terracotta, pale wood: taken from the studio itself. A beauty studio that looks like every other beauty studio site has already lost the argument.
No faces
The team section shows hands at work rather than a portrait. In a treatment room it is the gesture you come for, not a face — and the day the practitioner is photographed properly, the space is already cut for her.
