Maison Ponceau
A florist sells something you buy with your eyes. The site has to show the work before it says anything at all — so the homepage opens on a composed bouquet, full width, and the fourteen arrangements come immediately after, each with its name and its price.
One address instead of two
Small shops often end up split: a showcase site on one domain, an online shop on another, neither linking properly to the other. Everything lives on one page here, and the order button goes to the shop rather than to a second homepage.
A logotype, not a logo file
The wordmark is set in the page's own serif rather than served as an image. It stays sharp on every screen, costs nothing to load, and changes with a line of CSS instead of a round trip to a design file.
Fourteen arrangements, fourteen prices
Every bouquet carries a name and a figure. Nobody walks into a florist without a budget in mind, and a catalogue that hides its prices sends people to the supermarket.
