NewWave
NewWave, the identity of a modern radio dedicated to musical and cultural discovery, shining a light on emerging artists.
NewWave is an online radio that showcases emerging artists, with a live show and podcasts dedicated to rappers. It needed a brand that is seen as much as it is heard.
The starting point
A radio is recognised by ear first. On a screen, a podcast cover or a sticker, it only has its logo, and that logo has to stay readable in a square a few pixels wide.
The mark
Many options were sketched by hand before settling on the right one: an n and a w drawn in a single stroke, forming a sound wave. The symbol works without the name, white on red as well as black on white.
The website
A strong red, black and studio photos. The home page puts the live show first, then the podcasts. A few episodes can be played further down.
The visuals
