QuickPark
QuickPark, a solution to simplify urban parking: an intuitive interface, smoother space management and more sustainable mobility.
QuickPark connects people looking for a parking space with people who have one free: you rent or rent out, anywhere, any time. It is a personal project, run like a real brand, from the identity to the video.
The starting point
Looking for a parking space in town is stressful. The brand had to reassure, look easy to use and stay friendly on a rather dry subject.
The identity
A strong blue and a simple logotype, readable on a car door as well as on a pen. To avoid the faceless-app feel, the team is drawn in a cartoon style, and those portraits come back on the packaging and the tote bag.
The items
Service car, staff badge, carabiner, pen, mug, tote bag, shipping box, and the platform's home page. A presentation video rounds it off.
The visuals
